Blind Marketing, integrated local marketing series
Plan the campaign. Follow it through to paid work.
Four practical guides explain how to choose an area, get the timing right, coordinate the channels and track what happens after an enquiry. Read them in order or start with the question you need to answer.
Gibson.Blind Marketing
Find out what the marketing became
Marketing sources
Google Ads
Meta Ads
Print
Organic search
Referrals
Email
SMS
Reactivation
01
EnquiriesCalls and forms, with the source attached
02
Response and suitabilityAnswered or missed, suitable or unsuitable
03
Next stepQuote, booking and follow-up
PaidPayment confirmed
UnknownOutcome still to check
Use the gaps in the record to decide what to fix or investigate next.
Follow each recorded source to its outcome. Illustrative example. Fields are agreed with each business.
The four articles
Follow the problem in the order a business experiences it