Client results, with the limits of the evidence shown.
Each case separates the operating context, baseline, intervention, available evidence, outcome and limitation. Client identities and source artefacts remain private unless permission to publish them is recorded.
What evidence does each Gibson case study show?
150K
calls/month
150,000 calls a month. One system for attribution, routing and analysis.
A national automotive brand with 350+ stores needed to route calls by postcode, track marketing attribution and monitor call quality across every location.
67%
CPA decrease
67% decrease in cost per acquisition after phone attribution.
A national service provider had more than half its sales happening by phone or live chat. A Webhook API and Google Analytics connected those outcomes to campaign reporting.
5 cities
national deployment
A national residential portfolio. Now they know which campaigns bring buyer calls.
A national residential developer needed to know which digital campaigns drove buyer calls. Call tracking and recording gave them full visibility.
33 to 15%
ring-out rate
Three trades businesses. One shared problem: calls ringing out while teams were on the tools.
Three trades businesses were losing calls while teams were on jobs or after hours. Routing, recovery and attribution addressed each operating gap.
Why the method holds up
Evidence before recommendations.
Albert Triolo's background spans enterprise technology at Westpac, transformation work across South32, Ansell and Transport for NSW, and organisation-wide transformation risk advice at Deloitte. Gibson's Evidence-to-Action Method applies that discipline to practical business decisions: scope the problem, inspect the evidence, record uncertainty, prioritise material risks and leave a usable action plan.
Operating contexts across Gibson's broader client history. Not every industry has a public case study.
Start with the most comparable service and evidence question.
Review the service family first, or bring us the problem when the problem crosses routing, attribution, recovery or system integration. No case-study result is promised for a new engagement.