67% decrease in cost per acquisition after phone attribution.
A national mobile service provider operating 50+ vans across 3,500 suburbs used Gibson call tracking through a Webhook API and Google Analytics to connect phone demand with campaign reporting. The verified campaign results were a 67% decrease in cost per acquisition, 60% more offline conversions, a 33% conversion-rate uplift and a 36% reduction in spend, saving tens of thousands of dollars per month.
Evidence reviewed
What the published record establishes.
Governed anonymised client record. The four published campaign metrics are supported by that record. The client identity, raw report and comparison query are not published.
National mobile service provider with more than 50 vans operating across about 3,500 suburbs.
More than half of sales closed by phone or live chat and were not represented in the digital campaign view.
Call Tracking connected phone demand to campaign reporting through a Webhook API and Google Analytics.
The measurement window and implementation dates are not recorded in the publishable case summary.
Governed campaign record supporting the published before-and-after marketing measures.
67% lower CPA, 60% more offline conversions attributed, 33% higher conversion rate and 36% lower spend in the recorded comparison.
Operators with material phone or live-chat sales that are missing from the campaign and acquisition-cost view used for budget decisions.
That Call Tracking alone caused every change, that the same percentages will repeat, the result outside the recorded comparison, or a standard implementation price or timeframe.
67%
CPA decrease
33%
Conversion rate uplift
36%
Spend reduction
60%
More offline conversions attributed
The problem
A national mobile service provider had clear data on digital bookings and online sales. But over 50% of their sales closed over the phone or via live chat. Those conversions were invisible. Marketing had accurate data on half the picture, which meant budget decisions were based on guesswork.
What Gibson built
Call tracking connected through a Webhook API
Phone demand was connected to campaign reporting through a Webhook API and Google Analytics.
Phone and live-chat outcomes made visible
Sales completed outside the website could be reviewed alongside the digital conversions already visible to the marketing team.
The result
- +Cost per acquisition decreased by 67%
- +Offline conversions attributed to the website increased by 60%
- +Lead conversion rate improved by 33%
- +Marketing spend reduced by 36%, saving tens of thousands of dollars per month
Services used
Are phone outcomes missing from the acquisition view?
Review the Call Tracking method and evidence boundary before deciding whether this case is comparable. Use the Free Review when the source, CRM and campaign handoff need to be considered together.