Gibson tools

Free tools that actually help, not gated whitepapers.

Start with the problem you can see. Each tool states what it checks, what information it uses, what the result means and what it cannot prove. Use the result yourself or ask the Gibson team to help identify the next evidence step.

Call Performance Check

Live

Are your phones quietly leaking revenue?

We scan a public page, ask focused questions and return a rules-based score across nine visible phone and call-handling signals. It is a check, not an audit of source data.

For: Operators who need to know where to investigate their phone journey firstTime: Focused guided check
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Grants Directory

Live

Official Australian government grant portals.

Direct links to the federal business.gov.au grants hub plus every state and territory portal. We don't assess your eligibility or match you to programs. Use the authoritative sources and verify with each department before you apply.

For: Any AU business looking for government fundingTime: Browse directly
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Missed Call Cost Calculator

Live

A shareable number that tells you what missed calls really cost.

Enter your call volume, average job value, and missed-call rate. We'll calculate the monthly and annual leak, with the working shown so you can adjust the levers.

For: Tradies, real estate, dental, legal. Anyone phone-drivenTime: 1 min
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Website Answer Readiness Check

Live

Can ChatGPT and Perplexity actually cite your site?

Check a public page for defined technical and content signals such as schema, headings and answer extractability. No citation or ranking is guaranteed.

For: Marketing leads and founders assessing AI-era search readinessTime: Automated page-level check
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Award Wage Finder

Coming soon

What do I pay a 2nd-year sparky in NSW?

Fair Work Ombudsman data, cleaner UX. Pick the award, classification, state, and date. Get the hourly, overtime, weekend and penalty rates.

For: Small-business owners running their own payrollTime: 20 sec