A national residential portfolio. Now they know which campaigns bring buyer calls.
A national residential developer with a portfolio of 79,000 apartments across Sydney, Melbourne, Brisbane, Canberra and the Gold Coast used Gibson call tracking and call recording. Call-source data informed landing-page A/B tests and gave the business full attribution across its digital campaigns. The governed record does not support a quantified conversion, sales or media-efficiency uplift.
Evidence reviewed
What the published record establishes.
Governed anonymised client record. The record supports the portfolio scope, Call Tracking and recording implementation, campaign attribution and use of call-source evidence in landing-page tests. No raw client artefact is published.
National residential developer with a portfolio across Sydney, Melbourne, Brisbane, Canberra and the Gold Coast.
Digital activity and form submissions were visible, while inbound buyer calls were not connected to their campaign source.
Tracked numbers and call recording connected buyer calls to digital campaigns and supplied evidence for landing-page tests.
The implementation dates and campaign comparison period are not recorded in the publishable case summary.
Governed client record covering five-city scope, configured services and the resulting attribution capability.
Campaign-to-call attribution became available and call-source evidence informed landing-page A/B testing.
Property marketers running multiple developments or regions where buyer phone enquiries are missing from the digital campaign view.
A conversion-rate, sales, revenue or media-efficiency uplift, the value of recording alone, or the result a different portfolio should expect.
National
Multi-city residential portfolio
5 cities
Sydney, Melbourne, Brisbane, Canberra, Gold Coast
Full
Campaign-to-call attribution
The problem
The developer managed a national residential portfolio across five cities. Digital activity and form submissions were visible, while inbound buyer calls were not connected to their campaign source in the same reporting view.
What Gibson built
Call tracking across digital campaigns
Tracked numbers connected buyer phone enquiries to the digital campaigns that generated them.
Call-source evidence for landing-page tests
Call-source data and recordings informed landing-page A/B tests across the portfolio.
The result
- +Full attribution across the developer's digital campaigns
- +Landing-page A/B testing informed by call-source data
Services used
Do buyer calls sit outside the campaign view?
Review the Call Tracking mechanism and evidence boundary first. If the question also involves landing pages, recordings or CRM write-back, use the Free Review to preserve those dependencies.