Your enquiries
An export from your CRM, inbox, website forms or job software, or a direct connection.
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GibsonLetterbox · Call Tracking · Revenue Recovery · Sydney since 2006
Lead reactivation · Australia
Old enquiries that never booked are still warm leads.
We follow up by SMS and email in your voice, answer the replies and book the ready customers in. It runs in the background.
A short call with Albert or the senior team about your list and how follow-up works today. No pitch, and no customer records needed. 35 of 130 of Gibson's own past contacts booked again.
- 5.0 on Google
- Only people who already know you
- Your name and an opt-out on every message
Lead reactivation means going back to people who enquired but never went ahead: the web form from last winter, the caller who wanted a price, the quote request that went cold. Gibson follows them up by SMS and email in your voice, answers their replies, and books the ready ones in or passes them to your team with the conversation so far. Your team only hears about the leads worth a call.
For businesses sitting on past enquirers and leads that went cold: in a CRM, an inbox, a spreadsheet or job software. Only people who already contacted you are followed up. Pricing comes later, once we know your list. Prefer to call? 1800 950 347.
Last updated 8 November 2026 · By Albert Triolo, Founder and Managing Director
LEADSPast enquirers and leads that went cold, already in your systems
REPLIESAnswered in your voice, or handed to your team with the history
BOOKINGSReady leads booked into your calendar, CRM or phone
OUTCOMEEvery lead ends booked, handed over or closed properly
Trusted since 2006
Trusted by Australian businesses, agencies and councils.
- 500+clients since 2006
- 5.0on Google
- 20 yearsrunning the work ourselves
Selected organisations Gibson has worked for, mostly on letterbox, print and call tracking. They show who has trusted Gibson with their customers, not Customer Reactivation results.
How Gibson runs it
From old enquiries to booked conversations, in five steps.
Sorted
Duplicates, existing customers and anyone who must not be contacted removed. Enquiries grouped by what they asked for.
Your voice
Wording, sender and timing set with you and tested on sample messages before anything sends.
Follow up and reply
Messages go out in small, spaced batches. Replies are read and answered, or handed to a person.
Booked and recorded
Ready leads are booked in or handed over. Every lead ends with an outcome you can see.
Our own result
130 of Gibson's own past contacts. 35 confirmed jobs.
Gibson ran the same follow-up on 130 of its own past contacts who had not heard from it in more than a year. Thirty-five booked again: 27 in every 100, worth $9,415 in small-ticket jobs.
Questions, answered directly
Lead reactivation questions, answered directly.
What is lead reactivation?
Lead reactivation means going back to people who enquired but never went ahead, finding out whether they still need help and moving the interested ones to a booking. Gibson does it by SMS and email in your business's voice: the system follows up, answers replies and passes qualified leads to your team or books them in.
Is lead reactivation the same as cold calling?
No. It only contacts people who already enquired with your business, so they are warm leads, not strangers. Every message says who it is from and makes opting out easy. Anyone who should not be contacted is removed before anything sends.
How old can an enquiry be?
There is no fixed cut-off. What matters is whether the person will recognise your business and whether you have a relevant reason to get back in touch. Gibson's own pilot reached people it had not spoken to in more than a year. Very old or unclear records are left out rather than guessed at.
Who takes over when a lead is ready?
Your team. Routine replies are answered by the system; when someone wants a call, a quote or a booking, it goes into your calendar, CRM or phone with the conversation so far. Price, scope and the sale stay with your people.
Can it handle new enquiries as they arrive, not just old ones?
Yes. The same system can answer new website and SMS enquiries as they come in, ask the questions your team would ask and hand over a qualified conversation. Most businesses start with the old enquiries because they already know you.
Lead reactivation agency, AI tool or do it ourselves?
An AI tool sends messages, but someone still has to set it up, write in your voice, watch the replies and book the jobs. Doing it in-house works if someone has the time every day. Gibson runs it for you and connects it to the systems you already use, so your team only sees the replies worth acting on.
Next decision
Tell us about your list.
When you are ready, tell us roughly how many quotes, customers and enquiries you have and where they live. No customer records are needed for the first conversation, and pricing comes later.