Your list
An export of your quotes, customers and enquiries, or a connection to your CRM or job software.
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GibsonLetterbox · Call Tracking · Revenue Recovery · Sydney since 2006
Database reactivation service · Australia
Database reactivation that replies, not just sends.
We follow up by SMS and email in your voice, answer the replies and book the ready customers in. It runs in the background.
A short call with Albert or the senior team about your list and how follow-up works today. No pitch, and no customer records needed. 35 of 130 of Gibson's own past contacts booked again.
- 5.0 on Google
- Only people who already know you
- Your name and an opt-out on every message
Database reactivation means getting back in touch with the past customers, old quotes and enquiries already in your database, and booking the ones who are interested. Gibson does it for you, by SMS and email in your voice. Replies are answered or handed to a person. Bookings land in your calendar, CRM or phone.
For businesses weighing up an agency, an AI tool or doing it themselves. Only people who already know you are contacted. Every message carries your name and an easy opt-out. Pricing comes later, once we know your list. Prefer to call? 1800 950 347.
Last updated 8 November 2026 · By Albert Triolo, Founder and Managing Director
LISTPast customers, old quotes and enquiries already in your database
CHANNELSSMS and email in your voice, sent in small, spaced batches
REPLIESAnswered, or handed to a person with the full history
RULESSender identified and an easy opt-out on every message
Trusted since 2006
Trusted by Australian businesses, agencies and councils.
- 500+clients since 2006
- 5.0on Google
- 20 yearsrunning the work ourselves
Selected organisations Gibson has worked for, mostly on letterbox, print and call tracking. They show who has trusted Gibson with their customers, not Customer Reactivation results.
What your customers get
Messages that start with something useful.
Each message gives a reason to get back in touch that fits what the person bought or asked about. The ask comes second, and opting out is always easy.
- Past customer · SMS
Hi Sarah, it's Mick from Your Plumbing Co. We put your hot water system in last March. Around now is a good time for a quick check. I'm in your area next Thursday if that suits?
- Old enquiry · Email
Hi Priya, it's Jess from Bright Smile Dental. You asked about whitening earlier in the year. We have appointments next week if you'd still like to come in. Just reply and we'll find a time.
- Opt-out · SMS
"STOP" The person is removed straight away and is not contacted again.
Example messages from made-up businesses. Yours are written in your voice and tested with you before anything sends. See every step a reply goes through.
It chases. When they answer, it replies. When they're ready, the call gets booked.
- Automated message · email
Following up past customers. I'm Albert Triolo from Gibson Promotions. We help cleaning businesses reconnect with past customers who have not …
- No reply · 4 days
- Automated message · SMS
Albert from Gibson Promotions here, following my email. Some past cleaning customers who have not booked recently may be open to booking again. Do you currently have a set way of checking back with them? …
- No reply · 7 days
- Automated message · SMS
name hidden Albert at Gibson Promotions. On my own list I contacted 130 past customers not spoken to in over a year: 35 paid jobs, $9,415. My list, not a forecast for yours. Is that pool worth a look your end? If so, let's talk. Reply STOP to opt out.
- Replied by SMS
Let's talk
Read as: Wants a callSystem decided: Write a reply - Replied by SMS
Yes , we have
Read as: UnclearSystem decided: Hand to a personNot sure what they meant, so a person took over. - Sent by a person · SMS
Sorry for the back-and-forth, name hidden. Our call is booked for Friday 11 September at 4pm Sydney time. Albert will call you then.
System decided: Meeting booked - Calendar booking recorded
Calendar event ID retained
Gibson's own outreach to a cleaning business, August to September 2026, re-set from Gibson's system screens. The contact's name is hidden.
How Gibson runs it
From a database to booked customers, in five steps.
Sorted
Outstanding quotes, lost jobs, past customers and old enquiries separated; anyone who must not be contacted removed.
Your voice
Wording, sender and timing set with you and tested on sample messages before anything sends.
Chase and reply
Follow-ups go out at a pace you agree, for example a first message, a reminder a few days later and a last one a week after that. Replies are read and answered, or handed to a person with the history.
Booked and closed
Ready customers are booked in; every contact ends with an outcome you can see.
Our own result
130 of Gibson's own past contacts. 35 confirmed jobs.
Gibson ran the same follow-up on 130 of its own past contacts who had not heard from it in more than a year. Thirty-five booked again: 27 in every 100, worth $9,415 in small-ticket jobs.
Questions, answered directly
Database reactivation questions, answered directly.
What is database reactivation?
Database reactivation means contacting the past customers, old enquiries and quoted prospects already in your database and turning the interested ones into bookings. It is warm outreach to people who know your business, not cold calling. Gibson runs it as a done-for-you service by SMS and email.
Is a database reactivation SMS campaign legal in Australia?
Yes, when it is done properly. Commercial texts and emails come under the Spam Act 2003. You need a reason to contact the person. Every message must say who it is from. Opting out must be easy, and it must be honoured. Gibson builds all of that in and leaves out anyone who must not be contacted. This is not legal advice, and you make the final call on your list.
Will this annoy my customers?
It should not. It only goes to people who already know you, and each message is written to fit what they bought or asked about. Messages go out in small, spaced batches, never as a blast, and anyone can opt out easily.
Is this cheaper than hiring someone to call past customers?
Australian job ads for this work, often called customer service coordinator or outbound sales caller, offer about $55,000 to $85,000 a year plus 12% superannuation and leave. Gibson quotes a monthly fee in writing for your list, so you can compare the two directly. It does not replace someone who answers your phones and books jobs.
Database reactivation agency, AI tool or in-house?
An AI or SMS tool sends messages; someone still has to write in your voice, watch every reply and book the jobs. In-house works if a person has time for it every day. Gibson runs the whole job: the list, the messages, the replies and the handover, connected to the systems you already use.
What happens when people reply?
Each reply is read and sorted: wants a call, has a question, not now, or stop. Routine replies are answered on the same channel; unclear ones go to a person with the full history. Ready customers are booked into your calendar, CRM or phone, and opt-outs are applied straight away.
How is this different from Missed-Call Recovery?
Database reactivation is a planned campaign to people already in your database. Missed-Call Recovery replies to someone who called you just now and was not answered. They have different triggers and timing, and can run side by side.
What result can you guarantee?
None. Results depend on who is in the list, how well they know you, the offer and the timing. On Gibson's own list of 130 past contacts, the method produced 35 confirmed jobs and $9,415. That is our list, not a forecast for yours.
Next decision
Tell us about your list.
When you are ready, tell us roughly how many quotes, customers and enquiries you have and where they live. No customer records are needed for the first conversation, and pricing comes later.