Skip to guide content
OPERATING SINCE2006LETTERBOX COVERAGESYDNEYDIGITAL SERVICEAU + NZENQUIRY REVIEWSENIOR TEAMCALL TRACKING PLATFORMISO 27001 CERTIFIED
GibsonLetterbox · Call Tracking · Revenue Recovery · Sydney since 2006
← Back to the articleDelivery confirmation connects the advertising to the agent's next visit. Choose the area around the kind of work the business can serve. Six fields give everyone the same campaign brief.
Plan the area: visual guide
The article's illustrations together, with a link back to each explanation.
How real estate agents connect advertising with door knocking
Gibson.Local follow-up
Connect the campaign to the next visit- Choose the streetsAgree the area the agent will work.
- Align ads and printUse the same local message in that area.
- Confirm deliveryUse the distribution report to time the visit.
- Follow up locallyOur real estate clients visit within a day or two.
The delivery report becomes a practical follow-up signal.
How the approach changes for electricians, HVAC and manufacturers
Gibson.Choose the area
The right zone depends on the workReal estateA residential patchConnect local visibility with the agent's visits.
ElectriciansA serviceable areaMatch the offer to jobs the team can take on.
HVACThe area and the seasonPlan around service needs and team capacity.
ManufacturingRelevant business locationsReach organisations with a suitable production need.
Takeaway: the one-page zone plan
Gibson.Campaign brief
One zone. One shared plan.- Area
- Where can we serve customers?
- Customer need
- What problem are we solving?
- Local offer
- Why respond to this message?
- Channel jobs
- What will ads, print and follow-up each do?
- Response routes
- How will calls and forms be identified?
- Follow-up owner
- Who takes the next step?
Agree these six answers before the campaign starts.
Blind Marketing is Gibson's approach to one question: you paid for the call, did it become a job? It is in development as a managed service. Call tracking, which it builds on, is available now.
← Back to the article