Tracked print that shows which physical campaigns make the phone ring.

Tracked Print is a print campaign tracking method that gives an agreed physical marketing asset an observable response path, usually an assigned campaign phone number when call tracking is in scope. It can support print advertising tracking or direct mail tracking for responses made through that configured path; it is not complete offline attribution for every person who saw, remembered or acted through another channel.

The approved number is placed on the agreed artwork and routes to the destination confirmed in the setup. Calls made to that number can be recorded against its campaign label. Availability, routing, recording, reporting and usage are confirmed before production.

Only pieces or groups that need to be compared separately require distinct response paths. The field plan should balance useful separation against number cost, artwork control and enough response volume to support a decision.

Not by itself. It can provide evidence of calls made to the assigned number. ROI also needs an agreed cost basis and a reliable outcome record, such as a qualified lead, booking or sale, with a method for matching that outcome to the captured response.

Not automatically. A single campaign number reports calls to that number, not the suburb where each caller saw the piece. Suburb or area comparison requires an agreed number, artwork or campaign-wave structure and enough evidence to interpret the result.

No. Call data is present only when Gibson Call Tracking or another agreed tracking service is included, configured and active for the campaign number. Printing, placement or Letterbox delivery does not create call attribution on its own.

No. Letterbox delivery oversight is a separate service process. Gibson supervisors communicate campaign start and completion and conduct spot checks; inspection photos may be available on request. A tracked number measures captured call response, not whether every item was delivered.

The suitable number type depends on availability, campaign use, routing and commercial scope. Gibson confirms the number and any carrier or usage conditions in writing before artwork approval.

Potentially, after the prior response window, reporting boundary and number ownership are considered. Reuse can contaminate comparisons if late calls from an earlier asset are counted against a new campaign, so the plan must define the cutover.

Timing depends on number availability, routing, artwork approval, production deadlines, test calls and any reporting or integration work. Gibson confirms the target timing after reviewing the brief; the page does not promise same-day provisioning.

Pricing is scope-led. The quote separates the physical asset or production work from the tracking number, call usage, routing, reporting and any integration. Nothing is treated as included until it appears in the written scope.

They can be considered when the CRM, credentials, destination fields, identifiers, write rules and failure owner are supported and included. A CRM write-back is a separate integration scope, not an automatic Tracked Print inclusion.