You do follow up. Then the phone rings, and the quiet ones slip.

Reignite is Gibson Promotions' done-for-you enquiry and reactivation service, and it works two feeds. The first is the enquiries arriving now from your website or by text: Gibson answers them in a voice defined and tested with you, asks the questions your team would ask, and hands over a qualified conversation. The second is the customers and quotes that went quiet: Gibson reviews your follow-up and your list first, at our cost, then contacts the suitable people by email and SMS. Bookings land in your calendar, CRM or phone. Your team closes.

It means the person your team calls back already knows who you are and what happens next, and you already know what they want. Instead of a name and a number on a form, you get the job they are asking about, the timing, and anything they told us that changes the quote. The team spends its time on the conversation, not on working out what the enquiry was.

Yes, that is the first feed. Your website form or enquiry number points at us, we answer, ask the useful questions and hand the qualified conversation to your team. The work on customers who went quiet is the second feed and runs on the same account. Most owners start with one and add the other.

The follow-up review, the list audit and the first 20 days on your first 200 contacts are at our cost. Nothing to pay to start and no card on file. At day 20 we sit down with the results. The monthly fee is discussed with you then, not published on this page, and nothing rolls over unless you choose it.

Someone with a prior relationship with your business, whose details are on file, where permission to contact them is evidenced, and who has not been contacted recently. The review is where we work this out with you, and anyone who does not fit is taken out before a message is written.

Cancel anytime with a call or an email. You keep every booking and every dollar. Your data stays yours: keep it, or we purge it completely.

You do, always. It is stored on Australian servers (AWS, hosted in Australia). When we are done you choose: keep going, or we wipe it completely.

No, and be wary of anyone who says theirs does. Software helps draft and pace the messages. We warm the right people up and book them into the outcome you asked for. Your team does what only humans can: the conversation, the trust, the close.

One sitting with you to get your voice, then sample messages until they read like you wrote them. Once live, we watch how people respond and adjust, so it gets sharper, not staler.

Not the way we do it. Every message gives the person something useful first, based on their history with you: what they bought, when, and what is likely due next. The ask comes second. Your own customers only, small drops instead of a blast, opt-out on every message and honoured instantly. One wrong text or email is a Google review. We know that.

On the customers who went quiet: Gibson ran Reignite on 130 of its own contacts who had not been spoken to in more than a year. Thirty-five booked again, 27 in every 100, and the 35 jobs came to $9,415 because Gibson's own services are small-ticket. Engagement in the sectors tested ran between 20 and 41 per cent. It is a small, relationship-aware sample and not a forecast or a guarantee for another list. On the new-enquiry feed, Gibson runs it on its own incoming enquiries every day and will show you that working on the call rather than quote a number it cannot stand behind.

Most of them are software your staff or your agency operate. Reignite is a service Gibson runs with you, covering the two jobs owners buy that software for: answering the new enquiry and following up the ones that went quiet. The market survey lists what every vendor in the category publishes about price and terms, ours included, each row sourced and dated.

No. Many Australian agencies selling lead follow-up are reselling one of these platforms: they pay the platform, add a margin, and build your system inside their own account on it. Reignite is software Gibson wrote and runs. You are not a sub-account in someone else's tenancy, nobody in the middle sets the price, and there is no third party who can switch your service off. Gibson does pay for the plumbing underneath, like a messaging carrier, a customer record system and Australian hosting, the same as any business does.

Commercial messaging in Australia engages the Spam Act 2003 and ACMA requirements, as well as privacy obligations. Reignite works from your own customer relationships, identifies the sender and carries an opt-out on every message. This page is not legal advice; the SMS marketing laws guide covers the rules.