What you need to know
- Flyer and leaflet usually mean a single sheet, pamphlet often means a folded piece, and catalogue usually means a multi-page item.
- Finished dimensions, weight, quantity and target geography affect whether a format is practical and how it is quoted.
- Gibson uses start and finish emails from a regional supervisor, supervisor spot checks and inspection photos on request.
- Delivery oversight is separate from response measurement.
- Call attribution is optional and must be agreed before the final artwork is printed.
Flyer distribution, pamphlet delivery, leaflet distribution and catalogue delivery describe related forms of physical print distribution. The words matter less than the finished item and the campaign plan. A distributor needs to know what is being delivered, where it needs to go, how much there is and what evidence or response measurement has been agreed.
What the format names usually mean
A flyer or leaflet is usually a single sheet printed on one or both sides. A pamphlet often uses the same type of sheet folded into panels. A catalogue is generally a multi-page item. Businesses and suppliers use these labels differently, so finished dimensions, weight, stock and fold are the reliable inputs.
Format affects print production, handling and distribution capacity. The accepted specification should be confirmed before printing, especially for folded, multi-page or heavier pieces.
What a complete campaign brief covers
- Objective: the action the campaign is intended to produce.
- Target area: suburbs, service territory or another defined geography.
- Quantity: an estimate that can be checked against the target area and access constraints.
- Format: dimensions, weight, stock, folds and current artwork status.
- Responsibilities: who supplies artwork and who handles design, printing and distribution.
- Timing: the requested window, subject to written confirmation after the brief is reviewed.
- Measurement: the response path and any optional call-tracking requirement.
How Gibson oversees distribution
A regional supervisor emails the client when distribution starts and finishes and conducts spot checks during the drop. Delivery inspection photos are available on request. These checks provide sampled operational oversight. They are not continuous GPS or real-time proof of every street or letterbox.
The written plan should also state access assumptions and exclusions. Apartment buildings, restricted areas, letterboxes carrying relevant notices and local operating conditions can affect the deliverable quantity.
Delivery evidence is not response evidence
Oversight helps explain how the physical work is managed. It does not show whether the offer generated an enquiry. Response measurement needs its own agreed method.
Possible response paths include a campaign phone number, landing page, QR code or offer code. When Gibson call tracking is included, calls made to the campaign number can be reported against the drop. Without that service, Gibson does not produce call-attribution data for the campaign.
When area-level comparison is required
A single campaign number measures calls made to that number across the whole drop. It does not reveal which suburb each caller came from. Area comparisons require a separate number, artwork version, landing-page path or planned distribution wave. That structure must be agreed before printing and should only be added when the resulting decision is worth the extra complexity.
How the quote is formed
Quantity, target geography, finished format, printing, artwork work, timing and optional measurement all affect the scope. Gibson confirms the responsibilities, campaign window, price and limitations in writing after reviewing the brief rather than promising one universal rate.
Move from format to a usable campaign plan
Review Gibson's Letterbox Distribution service for the full operating method, or send a contextual campaign brief with the format, target areas, quantity, timing and measurement requirement.
Frequently asked questions
What is the difference between a flyer, pamphlet, leaflet and catalogue?
A flyer or leaflet is usually a single printed sheet. A pamphlet may be folded into panels. A catalogue is generally a multi-page piece. Distribution planning depends on the finished dimensions, weight, quantity and delivery method, so Gibson confirms the accepted format in the written campaign plan.
How much does letterbox distribution cost?
The quote depends on quantity, target areas, finished format, printing, artwork requirements, timing and any optional response measurement. Ask for the print and distribution responsibilities, exclusions, campaign window and price to be confirmed in writing rather than relying on one universal rate.
How does Gibson oversee a letterbox drop?
A regional supervisor emails the client when distribution starts and finishes and conducts spot checks during the drop. Delivery inspection photos are available on request. This is sampled operational oversight, not continuous GPS or real-time monitoring of every letterbox.
What response rate should I expect?
Gibson does not promise one response rate. Results depend on the audience, offer, artwork, timing, competitive conditions and response path. Agree how enquiries will be captured before printing so the campaign can be reviewed against its own objective.
How can I measure responses from the campaign?
Agree a campaign response path before printing, such as a campaign phone number, landing page, QR code or offer code. Gibson call attribution is available only when call tracking is included in the agreed scope. One campaign number measures the whole drop; area comparisons require a separate number, artwork or campaign structure.
