What you need to know
- Quantity, suburb mix, finished format, printing, artwork, timing and optional measurement shape the quote.
- The written scope should separate printing, distribution and customer-supplied responsibilities.
- Gibson confirms the campaign window after reviewing artwork readiness, geography and operating capacity.
- Delivery oversight uses start and finish emails, supervisor spot checks and inspection photos on request.
- Call attribution is optional and is priced only when included in the agreed scope.
The cost of letterbox distribution in Sydney is scope-based. A rate without a defined quantity, suburb mix, finished format and responsibility split can look precise while leaving out printing, artwork, access constraints or optional measurement.
The seven inputs that shape the quote
1. Target areas
Suburb mix affects route planning, access and operating capacity. Name the suburbs, service territory or intended catchment rather than relying on a radius alone. Gibson confirms availability against the actual brief.
2. Approximate quantity
Quantity must make sense for the chosen geography and format. Access restrictions and letterbox notices can affect the practical deliverable count, so the final operating assumptions belong in the written scope.
3. Finished format
Provide the finished dimensions, weight, stock and folds. A single-sheet flyer and a multi-page catalogue have different print, handling and distribution requirements.
4. Artwork status
State whether the artwork is print-ready, in progress or still needs design. The quote should identify who prepares, checks and approves the final file.
5. Printing responsibility
You can supply the printed items or ask Gibson to scope printing. Print quantity, specification, finishing and delivery into distribution need to be clear before production.
6. Requested timing
The requested date is a planning input. Artwork readiness, printing, quantity, geography and distribution capacity determine the campaign window Gibson can confirm in writing.
7. Measurement requirement
Call attribution is not included automatically with letterbox distribution. If it is required, say so before artwork approval. Gibson confirms the number setup, reporting boundary and additional scope before the final artwork is printed.
What the written quote should include
- The target areas and quantity assumptions.
- The accepted format and artwork status.
- Design, printing and distribution responsibilities.
- The confirmed campaign window.
- Access assumptions, exclusions and client dependencies.
- The delivery oversight and client update method.
- Any optional response measurement and its limitations.
- The price and acceptance requirements.
How delivery oversight is handled
A regional supervisor emails the client when distribution starts and finishes and conducts spot checks during the drop. Delivery inspection photos are available on request. These checks provide sampled operational oversight. They do not represent continuous GPS or real-time proof of every street or letterbox.
How optional call attribution affects the scope
When Gibson call tracking is included, a campaign number can report calls made to that number. One number measures the overall drop, not which suburb each caller came from. Area comparisons require a separate number, artwork version, landing-page path or campaign-wave structure agreed before printing.
See how to plan letterbox response measurement for the method and its limitations.
A brief the team can quote
A useful first brief can be short: target suburbs, approximate quantity, finished format or artwork status, whether printing is required, preferred timing and whether response attribution is needed. Add the campaign objective so the team understands the outcome the scope must support.
Send a contextual Letterbox campaign brief or review the full Sydney distribution method and evidence standard.
Frequently asked questions
How much does letterbox distribution cost per 1,000 in Sydney?
Gibson does not publish one universal rate because quantity, suburb mix, finished format, printing, artwork requirements, timing and optional measurement affect the scope. Send those inputs for a written quote that separates the included responsibilities and exclusions.
What is the minimum order for letterbox distribution?
The workable quantity depends on the target area, format, delivery plan and current operating capacity. Gibson confirms whether the quantity is practical after reviewing the brief rather than promising one universal minimum.
Are printing and distribution included in the same quote?
They can be, but the written quote should make the responsibilities clear. You can provide print-ready artwork or ask Gibson to scope design, printing and distribution. Each included and customer-supplied input is stated before work starts.
Does the format affect the price?
Yes. Finished dimensions, weight, stock, folds and quantity affect printing, handling and distribution. Gibson confirms the accepted format before printing and uses that specification in the quote.
How does Gibson oversee delivery?
A regional supervisor emails the client when distribution starts and finishes and conducts spot checks during the drop. Delivery inspection photos are available on request. This is sampled operational oversight, not continuous GPS or real-time monitoring of every letterbox.
Is call tracking included in letterbox distribution pricing?
Not automatically. Call attribution is available only when Gibson call tracking is included in the agreed scope. The written quote should state the measurement setup, price and limitations before the final artwork is printed.
Can Gibson quote a campaign before the artwork is finished?
Gibson can review an early brief, but the final format, artwork responsibilities and print specification must be confirmed before production. State whether the artwork is ready, in progress or still needs to be designed.
How quickly can a campaign start?
The campaign window depends on artwork readiness, printing, quantity, target geography and distribution capacity. A requested date is a planning input until Gibson confirms the schedule in the accepted written scope.
