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OPERATING SINCE2006LETTERBOX COVERAGESYDNEYDIGITAL SERVICEAU + NZENQUIRY REVIEWSENIOR TEAMCALL TRACKING PLATFORMISO 27001 CERTIFIED
GibsonLetterbox · Call Tracking · Revenue Recovery · Sydney since 2006
← Back to the articlePlan search advertising separately from the permission checks needed for direct contact. A previous relationship changes the conversation. Record the permitted contact routes. Illustrative example. Fields are agreed with each business.
Reach the right people: visual guide
The article's illustrations together, with a link back to each explanation.
What we have seen clients combine
Gibson.B2B campaign
Four channels. Different jobs.EmailExplain a relevant business problem.
Business printPut a useful physical message at the business.
Google Search AdsBe visible when someone searches for the service.
Permitted SMSMake a brief, appropriate follow-up easy to act on.
Build one relevant conversation across the channels.
Start with the relationship
Gibson.Before outreach
Start with what you know about themExisting relationship
Use the previous service or enquiry as context.
Regular customers: gentle nudges, with a recorded contact basis.New prospect
Establish why the service is relevant.
Check the contact basis and permitted channels before outreach.The relationship shapes both the message and the contact route.
Keep the business context with the enquiry
Gibson.Account record
Keep the context with the reply- Business and contact
- Who replied, and what is their role?
- Relationship
- Customer, previous enquiry or new prospect?
- Contact basis
- Which channels are permitted?
- Source and need
- What prompted the reply, and what do they need?
- Next action and owner
- Who follows up, and what happens next?
PaidPayment confirmed
UnknownOutcome still to check
Blind Marketing is Gibson's approach to one question: you paid for the call, did it become a job? It is in development as a managed service. Call tracking, which it builds on, is available now.
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