OPERATING SINCE2006LETTERBOX COVERAGESYDNEYDIGITAL SERVICEAU + NZCALL TRACKINGFROM $99/MOENQUIRY REVIEWSENIOR TEAMISO 27001PLATFORMOPERATING SINCE2006LETTERBOX COVERAGESYDNEYDIGITAL SERVICEAU + NZCALL TRACKINGFROM $99/MOENQUIRY REVIEWSENIOR TEAMISO 27001PLATFORM
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// Free tool· Demand Reactivation ROI

What is your dormant CRM list worth?

Three inputs, two transparent scenarios and no signup. The result is illustrative, not a database finding.

Model two illustrative scenarios using your list size, average value and assumed close rate. This calculator does not establish contactability, consent, eligibility or recoverable revenue.

15% engagement scenario$10,12575 engaged · 23 conversions
(15% engagement × 30% close rate)
41% engagement scenario$27,675205 engaged · 62 conversions
(up to 41% engagement × 30% close rate)

The 15% case is an editable planning scenario, not an industry benchmark. The 41% engagement input references one Gibson pilot with 130 existing contacts, 35 confirmed jobs and $9,415 total value. That small, prior-relationship cohort does not forecast another database. Actual eligibility, contactability, response and outcomes can differ materially.

What you do next

Demand Reactivation is a planned campaign for an eligible dormant database. Gibson first reviews aggregate readiness, then confirms data handling, consent evidence, exclusions, cohort, message approval, reply ownership, reporting, price and timing in a written proposal. The calculator is not a database review or a campaign offer.

What does database reactivation require before a campaign?

Demand Reactivation starts with aggregate database readiness, eligibility evidence, exclusions, cohort design, message approval, reply ownership and reporting. A campaign proceeds only after the data and consent position are understood. CRM write-back, platform, usage, price, timing and continuation terms are confirmed in the written proposal rather than assumed from this calculator.

Last updated 11 June 2026 · By Albert Triolo, Gibson Promotions