Model two illustrative scenarios using your list size, average value and assumed close rate. This calculator does not establish contactability, consent, eligibility or recoverable revenue.
(15% engagement × 30% close rate)
(up to 41% engagement × 30% close rate)
The 15% case is an editable planning scenario, not an industry benchmark. The 41% engagement input is the top of the 20 to 41% engagement range across the sectors Gibson has tested; results vary by sector. Gibson's own pilot had 130 existing contacts, 35 confirmed jobs and $9,415 total value. That small group with a prior relationship does not forecast another database. Actual eligibility, contactability, response and outcomes can differ materially.
What you do next
Customer Reactivation is a planned campaign for an eligible dormant database. Gibson first reviews aggregate readiness, then confirms data handling, consent evidence, exclusions, who to contact, message approval, reply ownership, reporting, price and timing in a written proposal. The calculator is not a database review or a campaign offer.