Industry · Veterinary
Vet clinics miss urgent pet care calls every time staff are in a consultation or surgery.
A pet owner calling about something urgent who cannot get through will drive to a competitor. Gibson tracks which marketing brings new patients, recovers missed calls with an immediate SMS, and recalls lapsed patients for annual visits.
The Gibson stack for veterinary
Call tracking, patient reactivation, and letterbox. One operator, three layers.
Every vet clinic has the same three gaps. Here is how Gibson closes each one.
Call Tracking
A scoped number plan can separate supported sources such as Google, the website, directories and print. Reporting shows calls observed through those numbers. New-patient and appointment outcomes require an agreed identifier and supported write-back or review process.
Learn more about Call Tracking ›Customer Reactivation
Missed-Call Recovery can continue an agreed missed-call event through an approved SMS and named reply owner. Customer Reactivation is a separate, planned scope for eligible clients due for recall. Data, consent evidence, message, reply handling, price and timing are confirmed in writing.
Learn more about Customer Reactivation ›Letterbox Distribution
Letterbox distribution is available across 155+ Sydney suburbs. Add Gibson call tracking only when campaign response measurement is agreed. Results depend on the audience, offer and response path.
Learn more about Letterbox Distribution ›By the numbers
Which marketing channels generate the most new patient calls for veterinary practices?
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| Google Ads | Click data only, no call attribution | Per-keyword call count and cost per new patient |
| Local directory listing | Indistinguishable from Google calls | Separate tracked number per directory |
| Letterbox drop in catchment suburbs | No suburb attribution | Tracked number per suburb shows new household calls |
| Calls missed in surgery or consult | Pet owner drives to nearest competitor | Configured acknowledgement and named reply owner |
| Lapsed patients (12 months) | Unreactivated, annual revenue lost | ACMA-compliant annual check-up recall SMS |
| Starting from | - | $99 AUD/month + usage starting point |
Where Gibson helps
Which problem is yours?
- I need more customers in my areaLetterbox, Design and Print
- I pay for ads and can't tell what worksCall Tracking
- I don't know what happens when people callCall Analytics
- Calls reach the wrong person or ring outCall Routing and Missed-Call RecoveryStart here
- Old customers and quotes went quietCustomer Reactivation
- A job we do by hand, or systems that don't talk to each otherAutomation & AI
Brief us
Want to know how many patient calls your clinic is missing?
Use the Free Review to share the stated problem and available high-level context. Albert or a senior team member will confirm the most useful next evidence step.