Industry · Veterinary
Vet clinics miss urgent pet care calls every time staff are in a consultation or surgery.
A pet owner calling about something urgent who cannot get through will drive to a competitor. Gibson tracks which marketing brings new patients, recovers missed calls with an immediate SMS, and recalls lapsed patients for annual visits.
The Gibson stack for veterinary
Call tracking, patient reactivation, and letterbox. One operator, three layers.
Every vet clinic has the same three gaps. Here is how Gibson closes each one.
Call Tracking
Each marketing channel gets its own tracked number: Google, your website, local directories, letterbox drops in surrounding suburbs. You see exactly how many new patient registration calls each source generates. Vet-related paid search clicks cost $5 to $15 each, and call tracking shows which placements drive actual appointments versus website visits.
Learn more ›Demand Reactivation
You are in surgery. The phone rings. A pet owner calling about an urgent matter cannot get through. Gibson texts missed callers back within 60 seconds with a clear message so they stay with your clinic. Pet owners who have not visited in 12 months get an ACMA-compliant SMS recall for annual check-ups and vaccinations. From $797/mo, 40-day free trial.
Learn more ›Letterbox Distribution
Tracked letterbox drops in your surrounding suburbs introduce your clinic to new households and bring lapsed patients back. Each flyer carries a unique number so you know which streets call. 155+ Sydney suburbs covered. Supervisor-verified delivery. Effective for clinics opening in new locations or expanding their local catchment.
Learn more ›By the numbers
Which marketing channels generate the most new patient calls for veterinary practices?
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| Google Ads | Click data only, no call attribution | Per-keyword call count and cost per new patient |
| Local directory listing | Indistinguishable from Google calls | Separate tracked number per directory |
| Letterbox drop in catchment suburbs | No suburb attribution | Tracked number per suburb shows new household calls |
| Calls missed in surgery or consult | Pet owner drives to nearest competitor | 60-second SMS text-back retains urgent callers |
| Lapsed patients (12 months) | Unreactivated, annual revenue lost | ACMA-compliant annual check-up recall SMS |
| Starting from | - | $99/mo call tracking, no lock-in |
Brief us
Want to know how many patient calls your clinic is missing?
Book a free call audit. Albert will look at your current setup and show you which channels drive new patient registrations and how many urgent calls are going unanswered. No obligation.