Industry · Veterinary
Vet clinics miss urgent pet care calls every time staff are in a consultation or surgery.
A pet owner calling about something urgent who cannot get through will drive to a competitor. Gibson tracks which marketing brings new patients, recovers missed calls with an immediate SMS, and recalls lapsed patients for annual visits.
The Gibson stack for veterinary
Call tracking, patient reactivation, and letterbox. One operator, three layers.
Every vet clinic has the same three gaps. Here is how Gibson closes each one.
Call Tracking
A scoped number plan can separate supported sources such as Google, the website, directories and print. Reporting shows calls observed through those numbers. New-patient and appointment outcomes require an agreed identifier and supported write-back or review process.
Learn more ›Demand Reactivation
Demand Recovery can continue an agreed missed-call event through an approved SMS and named reply owner. Demand Reactivation is a separate, planned scope for an eligible recall cohort. Data, consent evidence, message, reply handling, price and timing are confirmed in writing.
Learn more ›Letterbox Distribution
Letterbox distribution is available across 155+ Sydney suburbs. Add Gibson call tracking only when campaign response measurement is agreed. Results depend on the audience, offer and response path.
Learn more ›By the numbers
Which marketing channels generate the most new patient calls for veterinary practices?
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| Google Ads | Click data only, no call attribution | Per-keyword call count and cost per new patient |
| Local directory listing | Indistinguishable from Google calls | Separate tracked number per directory |
| Letterbox drop in catchment suburbs | No suburb attribution | Tracked number per suburb shows new household calls |
| Calls missed in surgery or consult | Pet owner drives to nearest competitor | Configured acknowledgement and named reply owner |
| Lapsed patients (12 months) | Unreactivated, annual revenue lost | ACMA-compliant annual check-up recall SMS |
| Starting from | - | $99 AUD/month + usage starting point |
Brief us
Want to know how many patient calls your clinic is missing?
Use the Free Review to share the stated problem and available high-level context. Albert or a senior team member will confirm the most useful next evidence step.