Industry · Real Estate
Real estate agencies miss 15 to 30 percent of inbound vendor calls.
Inspections, open homes, negotiations. The phone rings and nobody can answer. Gibson closes that gap with call tracking per listing, 60-second missed call recovery, and SMS reactivation for dormant vendor lists.
The Gibson stack for real estate
Call tracking, customer reactivation, and letterbox. One operator, three layers.
Every real estate office has the same three gaps. Here is how Gibson closes each one.
Call Tracking
Each listing, each portal, each letterbox drop gets its own tracked number. You walk into the vendor update and say: your property received 34 calls this week, 18 from REA, 9 from the signboard, 7 from the drop. That is the data that retains vendors.
Learn more ›Demand Reactivation
Agents are on the road all day. Calls missed during inspections go to voicemail. Buyers book the next agent. Gibson texts the missed caller back within 60 seconds and re-engages the dormant vendor list in your CRM with ACMA-compliant SMS. From $797/mo, 40-day free trial.
Learn more ›Letterbox Distribution
Gibson has run suburb-level letterbox drops for real estate offices across Sydney since 2006. Every flyer carries a tracked number so you know which suburbs called. 155+ suburbs covered. Supervisor-verified delivery.
Learn more ›By the numbers
“We've been working with Gibson Promotions for our real estate marketing material, and we couldn't be happier with their service. The team is professional, responsive and their efficiency and reliability make them a key partner in our business.”
Which real estate channels generate the most vendor and buyer calls?
Mapping your full mix? See our guide to the top 10 digital marketing channels for real estate agencies, then track every one of them with a dedicated number.
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| REA Group paid listing | All calls go to one number | Per-portal call count and cost tracked |
| Domain listing | Same number as REA, indistinguishable | Separate tracked number reveals portal split |
| Signboard and QR code | No attribution | Unique number shows walk-past call volume |
| Letterbox drop by suburb | No suburb attribution | Tracked number per suburb measures response rate |
| Missed calls during inspections | Vendor or buyer calls next agent | 60-second SMS text-back keeps enquiry live |
| Starting from | - | $99/mo call tracking, no lock-in |
Brief us
Want to know which portal actually drives vendor calls?
Book a free call audit. We look at your current setup and show you which channels are driving vendor and buyer enquiries. No obligation.