Industry · Real Estate
Real estate agencies miss 15 to 30 percent of inbound vendor calls.
Inspections, open homes and negotiations create several call paths. Gibson can scope Call Tracking by agreed listing or channel, a configured missed-call continuation, and a separate eligible dormant-vendor campaign where the evidence supports it.
The Gibson stack for real estate
Call tracking, customer reactivation, and letterbox. One operator, three layers.
Every real estate office has the same three gaps. Here is how Gibson closes each one.
Call Tracking
Call tracking can assign numbers to agreed listings and channels so calls to those numbers are reported separately. The setup and reporting boundaries are confirmed before launch.
Learn more ›Demand Reactivation
Demand Recovery can continue an agreed missed-call event through an approved SMS and named reply owner. Demand Reactivation is a separate, planned scope for an eligible dormant-vendor cohort. Data, consent evidence, message, reply handling, price and timing are confirmed in writing.
Learn more ›Letterbox Distribution
Letterbox distribution is available across 155+ Sydney suburbs. Add Gibson call tracking only when campaign response measurement is agreed. Results depend on the audience, offer and response path.
Learn more ›By the numbers
“We've been working with Gibson Promotions for our real estate marketing material, and we couldn't be happier with their service. The team is professional, responsive and their efficiency and reliability make them a key partner in our business.”
Which real estate channels generate the most vendor and buyer calls?
Mapping your full mix? See our guide to the top 10 digital marketing channels for real estate agencies, then track every one of them with a dedicated number.
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| REA Group paid listing | All calls go to one number | Per-portal call count and cost tracked |
| Domain listing | Same number as REA, indistinguishable | Separate tracked number reveals portal split |
| Signboard and QR code | No attribution | Unique number shows walk-past call volume |
| Letterbox drop by suburb | No suburb attribution | Tracked number per suburb measures response rate |
| Missed calls during inspections | Vendor or buyer calls next agent | Configured acknowledgement and named reply owner |
| Starting from | - | $99 AUD/month + usage starting point |
Brief us
Want to know which portal actually drives vendor calls?
Request a Free Review. We look at your current setup and show you which channels are driving vendor and buyer enquiries. No obligation.