Industry · Property Management
Property managers handle landlord, tenant, and maintenance calls through one number with no attribution.
Without tracking, you cannot tell which marketing brings new management agreements versus which calls are existing tenants. Gibson separates enquiry types, shows you which channels drive new landlord leads, and recovers missed calls from prospective tenants.
The Gibson stack for property management
Call tracking, landlord reactivation, and letterbox. One operator, three layers.
Every property management firm has the same three gaps. Here is how Gibson closes each one.
Call Tracking
New landlord enquiries, tenant maintenance calls, and prospective tenant enquiries all come through the same number. Gibson gives each channel and call type its own tracked number so you see which marketing brings new management agreements, and which campaigns are wasted on existing tenants. Walk into a landlord review with data: your property received 22 enquiry calls this month, 14 from REA, 5 from Domain, 3 from your signboard.
Learn more ›Demand Reactivation
Prospective tenants call once and move to the next listing. Gibson texts the missed caller back within 60 seconds so you fill vacancies faster. Past landlord contacts sitting dormant in your CRM get an ACMA-compliant SMS re-engagement. Dormant landlord leads are the highest-value list a property management firm owns. From $797/mo, 40-day free trial.
Learn more ›Letterbox Distribution
Tracked letterbox drops in your target suburbs. Each flyer carries a unique number so you know which areas call about management services. 155+ Sydney suburbs covered. Supervisor-verified delivery. Effective for firms expanding their portfolio into new postcode areas.
Learn more ›By the numbers
Which marketing channels generate the most landlord and rental enquiries?
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| REA and Domain landlord ads | No source attribution on calls | Per-portal tracked number shows management leads |
| Letterbox drop to investor suburbs | No suburb attribution | Tracked number per suburb reveals response rate |
| New landlord vs tenant calls | Mixed through one phone number | IVR routing separates call types automatically |
| Missed calls from prospective tenants | Tenant books the next listing in the search results | 60-second SMS text-back fills vacancies faster |
| Dormant landlord CRM contacts | Highest-value list, never reactivated | ACMA-compliant SMS re-engagement campaign |
| Starting from | - | $99/mo call tracking, no lock-in |
Brief us
Want to know which marketing is bringing new management agreements?
Book a free call audit. Albert will look at your current setup and show you which channels drive landlord enquiries and where calls are being lost. No obligation.