Industry · Property Management
Property managers handle landlord, tenant, and maintenance calls through one number with no attribution.
Without tracking, you cannot tell which marketing brings new management agreements versus which calls are existing tenants. Gibson separates enquiry types, shows you which channels drive new landlord leads, and recovers missed calls from prospective tenants.
The Gibson stack for property management
Call tracking, landlord reactivation, and letterbox. One operator, three layers.
Every property management firm has the same three gaps. Here is how Gibson closes each one.
Call Tracking
New landlord enquiries, tenant maintenance calls, and prospective tenant enquiries all come through the same number. Gibson gives each channel and call type its own tracked number so you see which marketing brings new management agreements, and which campaigns are wasted on existing tenants. Walk into a landlord review with data: your property received 22 enquiry calls this month, 14 from REA, 5 from Domain, 3 from your signboard.
Learn more about Call Tracking ›Customer Reactivation
Missed-Call Recovery can continue an agreed missed-call event through an approved SMS and named reply owner. Customer Reactivation is a separate, planned scope for eligible landlords. Data, consent evidence, message, reply handling, price and timing are confirmed in writing.
Learn more about Customer Reactivation ›Letterbox Distribution
Letterbox distribution is available across 308 Sydney suburbs. Add Gibson call tracking only when campaign response measurement is agreed. Results depend on the audience, offer and response path.
Learn more about Letterbox Distribution ›By the numbers
Which marketing channels generate the most landlord and rental enquiries?
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| REA and Domain landlord ads | No source attribution on calls | Per-portal tracked number shows management leads |
| Letterbox drop to investor suburbs | No suburb attribution | Tracked number per suburb reveals response rate |
| New landlord vs tenant calls | Mixed through one phone number | IVR routing separates call types automatically |
| Missed calls from prospective tenants | Tenant books the next listing in the search results | Configured acknowledgement and named reply owner |
| Dormant landlord CRM contacts | Highest-value list, never reactivated | ACMA-compliant SMS re-engagement campaign |
| Starting from | - | $99 AUD/month + usage starting point |
Where Gibson helps
Which problem is yours?
- I need more customers in my areaLetterbox, Design and Print
- I pay for ads and can't tell what worksCall TrackingStart here
- I don't know what happens when people callCall Analytics
- Calls reach the wrong person or ring outCall Routing and Missed-Call Recovery
- Old customers and quotes went quietCustomer Reactivation
- A job we do by hand, or systems that don't talk to each otherAutomation & AI
Brief us
Want to know which marketing is bringing new management agreements?
Bring us the problem to share the stated problem and available high-level context. Albert or a senior team member will confirm the most useful next evidence step.