Industry · Manufacturing
Manufacturers spend on trade shows and catalogues but rarely know which ones actually drive sales enquiries.
Without tracked numbers on your booth and print materials, every trade show is an act of faith. Gibson gives you attribution on every channel, recovers missed calls from distributors, and reactivates dormant wholesale accounts.
The Gibson stack for manufacturing
Call tracking and distributor reactivation, tuned for manufacturers.
Manufacturers have two core gaps: attribution across trade shows, directories, and catalogues, and recovery of missed B2B enquiries. Here is how Gibson closes each one.
Call Tracking
Each trade show, directory listing, and catalogue gets its own tracked number on your materials. After the event or publication, you see exactly how many sales enquiries it generated. When a deal closes six months later, you trace it back to the marketing that started the relationship. From $99/mo on tiered packages, the attribution model pays for itself on a single B2B deal.
Learn more ›Demand Reactivation
Sales teams miss calls from distributors and wholesale buyers when they are on the floor or in meetings. Gibson texts the missed caller back within 60 seconds. Dormant distributor relationships and lapsed wholesale accounts get an ACMA-compliant SMS re-engagement campaign. From $797/mo, 40-day free trial.
Learn more ›By the numbers
Which marketing channels generate the most enquiries for manufacturing businesses?
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| Trade show booth | No post-show attribution on calls | Tracked number on booth materials shows enquiry yield |
| Industry catalogue or magazine | Indistinguishable from trade show calls | Separate number per publication reveals ROI |
| Online trade portal listing | No source data on portal enquiries | Per-portal tracked number shows lead quality |
| Missed calls from distributors | B2B opportunity missed on the floor | 60-second SMS text-back retains the relationship |
| Dormant wholesale accounts | Lapsed distributor relationships unreactivated | ACMA-compliant SMS re-engagement campaign |
| Starting from | - | $99/mo call tracking, no lock-in |
Brief us
Want to know which marketing drives your B2B enquiries?
Book a free call audit. Albert will look at your current setup and show you which channels generate real sales calls and where distributor enquiries are falling through. No obligation.