Industry · Legal
Every missed call to a law firm is a brief that went to the firm down the road.
Legal clicks can be expensive, after-hours routing varies and referral sources can disappear inside a shared number. Gibson can connect observable sources with tracked calls, then separately scope routing, recording and missed-call continuation controls.
The Gibson stack for legal
Call tracking and customer reactivation, tuned for law firms.
Legal firms have two core gaps: attribution on expensive paid traffic, and recovery of after-hours and missed enquiries. Here is how Gibson closes each one.
Call Tracking
Legal clicks can cost $50 or more each. Call tracking shows which placements generate consultation enquiries versus tyre-kickers. Each referral partner, directory, and marketing channel gets its own tracked number. From $99/mo on tiered packages, you know which sources produce matters worth retaining.
Learn more ›Demand Reactivation
Call Management can define the live route, hours, destinations and failover. Demand Recovery can continue an agreed missed-call event through an approved SMS and named reply owner. A dormant-enquiry campaign is a separate scope with eligibility, data, message, price and timing confirmed in writing.
Learn more ›By the numbers
Which marketing channels generate the most new matter enquiries for a law firm?
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| Google Ads ($50+ per click) | Click data only, no call attribution | Per-keyword call count and cost per matter |
| Legal directory listing | Indistinguishable from Google calls | Separate tracked number reveals source split |
| Referral partner | No source data on referrals | Per-referrer tracked number shows value per source |
| After-hours consultation calls | Goes to voicemail, often no callback | Configured message, hours, route and reply owner |
| Dormant CRM enquiries | Unreactivated, matters go to competitors | ACMA-compliant SMS follow-up sequence |
| Starting from | - | $99 AUD/month + usage starting point |
Brief us
Want to know which marketing is generating matters?
Use the Free Review to share the stated problem and available high-level context. Albert or a senior team member will confirm the most useful next evidence step.