Industry · Legal
Every missed call to a law firm is a brief that went to the firm down the road.
Legal clicks can be expensive, after-hours routing varies and referral sources can disappear inside a shared number. Gibson can connect observable sources with tracked calls, then separately scope routing, recording and missed-call continuation controls.
The Gibson stack for legal
Call tracking and customer reactivation, tuned for law firms.
Legal firms have two core gaps: attribution on expensive paid traffic, and recovery of after-hours and missed enquiries. Here is how Gibson closes each one.
Call Tracking
Legal clicks are expensive. Call tracking shows which placements generate consultation enquiries versus tyre-kickers. Each referral partner, directory, and marketing channel gets its own tracked number. From $99/mo on tiered packages, you know which sources produce matters worth retaining.
Learn more about Call Tracking ›Customer Reactivation
Call Routing can define the live route, hours, destinations and failover. Missed-Call Recovery can continue an agreed missed-call event through an approved SMS and named reply owner. A dormant-enquiry campaign is a separate scope with eligibility, data, message, price and timing confirmed in writing.
Learn more about Customer Reactivation ›By the numbers
Which marketing channels generate the most new matter enquiries for a law firm?
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| Google Ads | Click data only, no call attribution | Per-keyword call count and cost per matter |
| Legal directory listing | Indistinguishable from Google calls | Separate tracked number reveals source split |
| Referral partner | No source data on referrals | Per-referrer tracked number shows value per source |
| After-hours consultation calls | Goes to voicemail, often no callback | Configured message, hours, route and reply owner |
| Dormant CRM enquiries | Unreactivated, matters go to competitors | ACMA-compliant SMS follow-up sequence |
| Starting from | - | $99 AUD/month + usage starting point |
Where Gibson helps
Which problem is yours?
- I need more customers in my areaLetterbox, Design and Print
- I pay for ads and can't tell what worksCall Tracking
- I don't know what happens when people callCall Analytics
- Calls reach the wrong person or ring outCall Routing and Missed-Call RecoveryStart here
- Old customers and quotes went quietCustomer Reactivation
- A job we do by hand, or systems that don't talk to each otherAutomation & AI
Brief us
Want to know which marketing is generating matters?
Bring us the problem to share the stated problem and available high-level context. Albert or a senior team member will confirm the most useful next evidence step.