Industry · Legal
Every missed call to a law firm is a brief that went to the firm down the road.
Legal clicks are expensive. After-hours calls go to voicemail. Referral sources are invisible. Gibson tracks every enquiry back to its source, recovers missed calls before prospects move on, and stores recordings under ISO 27001.
The Gibson stack for legal
Call tracking and customer reactivation, tuned for law firms.
Legal firms have two core gaps: attribution on expensive paid traffic, and recovery of after-hours and missed enquiries. Here is how Gibson closes each one.
Call Tracking
Legal clicks can cost $50 or more each. Call tracking shows which placements generate consultation enquiries versus tyre-kickers. Each referral partner, directory, and marketing channel gets its own tracked number. From $99/mo on tiered packages, you know which sources produce matters worth retaining.
Learn more ›Demand Reactivation
High-value consultation calls missed after hours go to voicemail and often never call back. Gibson texts the missed caller within 60 seconds and routes after-hours calls to your mobile, answering service, or a custom message. Dormant enquiries in your CRM get an ACMA-compliant SMS follow-up. From $797/mo, 40-day free trial.
Learn more ›By the numbers
Which marketing channels generate the most new matter enquiries for a law firm?
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| Google Ads ($50+ per click) | Click data only, no call attribution | Per-keyword call count and cost per matter |
| Legal directory listing | Indistinguishable from Google calls | Separate tracked number reveals source split |
| Referral partner | No source data on referrals | Per-referrer tracked number shows value per source |
| After-hours consultation calls | Goes to voicemail, often no callback | 60-second SMS plus after-hours routing |
| Dormant CRM enquiries | Unreactivated, matters go to competitors | ACMA-compliant SMS follow-up sequence |
| Starting from | - | $99/mo call tracking, no lock-in |
Brief us
Want to know which marketing is generating matters?
Book a free call audit. Albert will review your current setup and show you which channels drive consultation enquiries and how many calls are being lost. No obligation.