Industry · Insurance
Insurance clicks cost $40 to $55 each. Prospects comparing brokers do not wait when you miss their call.
Without Call Tracking, ad decisions can stop at clicks rather than quote requests. Demand Recovery can provide a configured continuation after an agreed missed-call event. The services solve different stages and are scoped separately.
The Gibson stack for insurance
Call tracking and renewal reactivation, tuned for insurance brokers.
Insurance brokers have two core gaps: attribution on expensive paid traffic, and recovering missed quote calls before prospects go elsewhere. Here is how Gibson closes each one.
Call Tracking
Insurance is one of the most expensive verticals in Australian paid search, often $40 to $55 per click. Call tracking shows which placements generate real quote requests versus window shoppers. Each referral partner and marketing channel gets its own tracked number so you can prove to partners how many enquiries they are generating and which ones bound to policies.
Learn more ›Demand Reactivation
Demand Recovery can continue an agreed missed-call event through an approved SMS and named reply owner. Demand Reactivation is a separate, planned scope for an eligible renewal cohort. Data, consent evidence, message, reply handling, price and timing are confirmed in writing.
Learn more ›By the numbers
Which marketing channels generate the most policy enquiries for insurance businesses?
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| Google Ads ($40-$55 per click) | Click data only, no call attribution | Per-keyword call count and cost per quote request |
| Comparison site listing | Indistinguishable from Google calls | Separate tracked number reveals source split |
| Referral partner network | No source data on referrals | Per-referrer tracked number proves value per source |
| Quote calls missed | No agreed continuation after the missed event | Configured acknowledgement and named reply owner |
| Renewal clients approaching expiry | Unreactivated, policy lapses to competitor | ACMA-compliant SMS renewal re-engagement |
| Starting from | - | $99 AUD/month + usage starting point |
Brief us
Want to know which campaigns are generating policy enquiries?
Use the Free Review to share the stated problem and available high-level context. Albert or a senior team member will confirm the most useful next evidence step.