Industry · Insurance
Insurance clicks cost $40 to $55 each. Prospects comparing brokers do not wait when you miss their call.
Without call tracking, your ad spend is optimised on clicks, not quote requests. Without missed call recovery, a prospect who paid $50 to reach you goes to the next broker in 60 seconds. Gibson fixes both.
The Gibson stack for insurance
Call tracking and renewal reactivation, tuned for insurance brokers.
Insurance brokers have two core gaps: attribution on expensive paid traffic, and recovering missed quote calls before prospects go elsewhere. Here is how Gibson closes each one.
Call Tracking
Insurance is one of the most expensive verticals in Australian paid search, often $40 to $55 per click. Call tracking shows which placements generate real quote requests versus window shoppers. Each referral partner and marketing channel gets its own tracked number so you can prove to partners how many enquiries they are generating and which ones bound to policies.
Learn more ›Demand Reactivation
Prospects comparing brokers do not wait more than a few minutes. Gibson texts missed callers back within 60 seconds to keep the quote alive. Past clients approaching renewal get an ACMA-compliant SMS re-engagement: simple, direct, high open rate. From $797/mo, 40-day free trial.
Learn more ›By the numbers
Brief us
Want to know which campaigns are generating policy enquiries?
Book a free call audit. Albert will review your current setup and show you which channels drive real quote requests and how many calls are being lost to competitors. No obligation.