Industry · Dental & Medical
New patients call once. If nobody answers, they book the practice down the road.
Every missed new patient call is a patient worth thousands in lifetime value. Gibson tracks where your calls come from, recovers the ones you miss, and brings lapsed patients back with SMS recall.
The Gibson stack for dental and medical
Call tracking, patient reactivation, and letterbox. One operator, three layers.
Every practice has the same three gaps. Here is how Gibson closes each one.
Call Tracking
A scoped number plan can separate supported sources such as Google Ads, the website and directories. Reporting shows calls observed through those numbers. Appointment outcomes and any system write-back require an agreed identifier, destination and reporting rule.
Learn more ›Demand Reactivation
Demand Recovery can continue an agreed missed-call event through an approved SMS and named reply owner. Demand Reactivation is a separate, planned scope for an eligible patient-recall cohort. Data, consent evidence, message, reply handling, price and timing are confirmed in writing.
Learn more ›Letterbox Distribution
Letterbox distribution is available across 155+ Sydney suburbs. Add Gibson call tracking only when campaign response measurement is agreed. Results depend on the audience, offer and response path.
Learn more ›By the numbers
Which marketing channels drive the most new patient calls for a dental practice?
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| Google Ads | Click data only, no call attribution | Per-keyword call count and cost per new patient |
| Healthengine / HotDoc | Indistinguishable from Google Ads calls | Separate tracked number reveals platform split |
| Local directory listing | No attribution | Unique number per directory shows actual calls |
| New patient calls missed at reception | Patient books the practice down the road | Configured SMS acknowledgement and named reply owner |
| Lapsed patients (6 to 12 months) | Unreactivated, lifetime value lost | ACMA-compliant SMS recall campaign |
| Starting from | - | $99 AUD/month + usage starting point |
Brief us
Want to know how many new patient calls you are missing?
Use the Free Review to share the stated problem and available high-level context. Albert or a senior team member will confirm the most useful next evidence step.