Industry · Dental & Medical
New patients call once. If nobody answers, they book the practice down the road.
A missed new patient call can cost the practice that patient's lifetime value. Gibson tracks where your calls come from, recovers the ones you miss, and brings lapsed patients back with SMS recall.
The Gibson stack for dental and medical
Call tracking, patient reactivation, and letterbox. One operator, three layers.
Every practice has the same three gaps. Here is how Gibson closes each one.
Call Tracking
A scoped number plan can separate supported sources such as Google Ads, the website and directories. Reporting shows calls observed through those numbers. Appointment outcomes and any system write-back require an agreed identifier, destination and reporting rule.
Learn more about Call Tracking ›Customer Reactivation
Missed-Call Recovery can continue an agreed missed-call event through an approved SMS and named reply owner. Customer Reactivation is a separate, planned scope for eligible patients due for recall. Data, consent evidence, message, reply handling, price and timing are confirmed in writing.
Learn more about Customer Reactivation ›Letterbox Distribution
Letterbox distribution is available across 308 Sydney suburbs. Add Gibson call tracking only when campaign response measurement is agreed. Results depend on the audience, offer and response path.
Learn more about Letterbox Distribution ›By the numbers
Which marketing channels drive the most new patient calls for a dental practice?
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| Google Ads | Click data only, no call attribution | Per-keyword call count and cost per new patient |
| Healthengine / HotDoc | Indistinguishable from Google Ads calls | Separate tracked number reveals platform split |
| Local directory listing | No attribution | Unique number per directory shows actual calls |
| New patient calls missed at reception | Patient books the practice down the road | Configured SMS acknowledgement and named reply owner |
| Lapsed patients (6 to 12 months) | Unreactivated, lifetime value lost | ACMA-compliant SMS recall campaign |
| Starting from | - | $99 AUD/month + usage starting point |
Where Gibson helps
Which problem is yours?
- I need more customers in my areaLetterbox, Design and Print
- I pay for ads and can't tell what worksCall Tracking
- I don't know what happens when people callCall Analytics
- Calls reach the wrong person or ring outCall Routing and Missed-Call RecoveryStart here
- Old customers and quotes went quietCustomer Reactivation
- A job we do by hand, or systems that don't talk to each otherAutomation & AI
Brief us
Want to know how many new patient calls you are missing?
Bring us the problem to share the stated problem and available high-level context. Albert or a senior team member will confirm the most useful next evidence step.