Industry · Automotive
Automotive dealerships spend heavily on ads but rarely know which ones drive showroom calls.
Sales, service, parts, and finance all generate calls. Without tracking, your marketing budget is allocated on guesswork. Gibson closes the attribution gap and reactivates the lapsed service book.
The Gibson stack for automotive
Call tracking and customer reactivation, tuned for dealerships.
Dealerships have two core gaps: attribution on high-spend media, and recovering the lapsed service book. Here is how Gibson closes each one.
Call Tracking
Every call traced to its source: carsales.com.au, Drive, Google Ads, your website, SMS campaigns. Sales calls separated from service calls via IVR. POS integration matches call data to actual vehicle sales so you see cost per acquisition at campaign level, not just cost per click.
Learn more about Call Tracking ›Customer Reactivation
Missed-Call Recovery can continue an agreed missed-call event through an approved SMS and named reply owner. Customer Reactivation is a separate, planned scope for eligible lapsed-service customers. Data, consent evidence, message, reply handling, price and timing are confirmed in writing.
Learn more about Customer Reactivation ›By the numbers
Which dealership campaigns generate the most test drive enquiries?
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| carsales.com.au listing | No source attribution on calls | Per-portal tracked number shows call volume |
| Google Ads / Drive media | Click data only, no call-to-sale link | Call attribution matched to vehicle sales via POS |
| Sales vs service calls | Mixed through one phone line | IVR routing separates departments automatically |
| Missed calls during test drives | Prospect calls next dealership | Configured SMS acknowledgement and named reply owner |
| Lapsed service customers | No DMS-driven follow-up | Overdue log-book and warranty SMS recall |
| Starting from | - | $99 AUD/month + usage starting point |
Where Gibson helps
Which problem is yours?
- I need more customers in my areaLetterbox, Design and Print
- I pay for ads and can't tell what worksCall TrackingStart here
- I don't know what happens when people callCall Analytics
- Calls reach the wrong person or ring outCall Routing and Missed-Call Recovery
- Old customers and quotes went quietCustomer Reactivation
- A job we do by hand, or systems that don't talk to each otherAutomation & AI
Brief us
Want to know which ads are driving your showroom calls?
Bring us the problem to share the stated problem and available high-level context. Albert or a senior team member will confirm the most useful next evidence step.