Industry · Automotive
Automotive dealerships spend heavily on ads but rarely know which ones drive showroom calls.
Sales, service, parts, and finance all generate calls. Without tracking, your marketing budget is allocated on guesswork. Gibson closes the attribution gap and reactivates the lapsed service book on autopilot.
The Gibson stack for automotive
Call tracking and customer reactivation, tuned for dealerships.
Dealerships have two core gaps: attribution on high-spend media, and recovering the lapsed service book. Here is how Gibson closes each one.
Call Tracking
Every call traced to its source: carsales.com.au, Drive, Google Ads, your website, SMS campaigns. Sales calls separated from service calls via IVR. POS integration matches call data to actual vehicle sales so you see cost per acquisition at campaign level, not just cost per click.
Learn more ›Demand Reactivation
Demand Recovery can continue an agreed missed-call event through an approved SMS and named reply owner. Demand Reactivation is a separate, planned scope for an eligible lapsed-service cohort. Data, consent evidence, message, reply handling, price and timing are confirmed in writing.
Learn more ›By the numbers
Which dealership campaigns generate the most test drive enquiries?
| Marketing channel | Without Gibson | With Gibson |
|---|---|---|
| carsales.com.au listing | No source attribution on calls | Per-portal tracked number shows call volume |
| Google Ads / Drive media | Click data only, no call-to-sale link | Call attribution matched to vehicle sales via POS |
| Sales vs service calls | Mixed through one phone line | IVR routing separates departments automatically |
| Missed calls during test drives | Prospect calls next dealership | Configured SMS acknowledgement and named reply owner |
| Lapsed service customers | No DMS-driven follow-up | Overdue log-book and warranty SMS recall |
| Starting from | - | $99 AUD/month + usage starting point |
Brief us
Want to know which ads are driving your showroom calls?
Use the Free Review to share the stated problem and available high-level context. Albert or a senior team member will confirm the most useful next evidence step.