BLIND MARKETING: Close the gaps between your ads, enquiries and sales.
- See which marketing becomes paying work.
- Find missed enquiries and quotes that need attention.
- Agree what to fix, then check the result.
Where are enquiries getting stuck?
The gaps
- Missed calls.
- Unanswered enquiries.
- Stalled quotes.
What Gibson does
- Show which marketing brings suitable enquiries.
- Find missed replies and quotes needing attention.
- Agree practical changes with your team.
- Show your marketing team which enquiries become jobs.
Help your sales team find lost revenue.
Connect your enquiries to your job records. See what needs following up and which marketing brings paying work.
From your marketing to work that pays.
How the service worksWhere enquiries come from
- Google Ads
- Meta Ads
- Search & Maps
- Social & referrals
Capture the enquiry
Keep the source with the enquiry.
Website calls
A tracking number on your website records calls and the source, where available.
Website forms
Send form enquiries and their recorded source into your CRM.
Email enquiries
Include email enquiries where reliable records are available.
Link it to the job
Connect your existing records.
Your CRM
Link each enquiry to the right customer and job.
Bookings, quotes and jobs
See what was booked, quoted and won.
Invoices and payments
Keep quoted work and paid work separate.
See what needs action
Turn the records into useful insights.
- SourceWhich marketing brings paying work?
- TimeWhere are enquiries or quotes waiting?
- GapsWho needs a reply or follow-up?
Missing information stays visible.
Close the gaps
- Agree which enquiries or quotes need attention.
- Decide the action and who owns it.
- Track what changes.
Help your marketing team optimise for value
Share enquiry quality, jobs won and paid outcomes. Your team uses the feedback to guide its marketing.
If someone fills in a form and then calls about the same job, we link those contacts to one opportunity when the records confirm the match.
An action plan in practice
See the plan in action.
Fictional example: older quotes, clear next steps.
Quotes still waiting on a decision
$42,050
17 open quotes. At least 30 days old.
Check which quotes are current. Agree whether customer contact is appropriate.
Quoted potential, ex GST. Not money owed or an estimate of recovery.
The action plan for these quotes
- Find the gap
- 17 older quotes remain open. The reason is unknown.
- Agree the action
- Confirm current quotes, contact eligibility and the next step.
- Contact, if agreed
- Confirm customers, method and messages first. Connect interested customers with your sales team.
- Check the result
- Track replies, jobs and payments against the same quotes. Keep new enquiries separate.
Example plan only. No follow-up has been run and no recovered revenue is claimed.
Walk through the follow-up example
What happens after we find the gap?
Fictional continuation of the same 17 quotes. All screening, replies, jobs and payments below are invented. No one has been contacted.
- Check the quotes
- 17 reviewed, 4 held. One says do not contact, one needs a permission check, one is already accepted and one is no longer current.
- Gibson follows up
- In this story, 13 approved emails are attempted. 12 are delivered and one fails. 8 people reply; four delivered messages have no reply yet. Regular customers receive a gentle check-in.
- Handle each reply
- Three people are interested, two are not ready, two decline and one asks a question. Gibson passes the interested replies and question to the customer's quote owner. Further follow-up stops for declines.
- Check the same jobs
- Two quotes become accepted jobs, totalling $2,150 ex GST. One is paid: $900 ex GST. The other payment and the third interested customer's decision are still pending. Accepted work and paid work are kept separate.
What does the marketing team receive?
A view of which sources brought the enquiries, what became work and where information is missing. This table follows the same older quotes, rather than mixing in new enquiries.
| Source | Eligible | Jobs won | Paid |
|---|---|---|---|
| Flyer | 1 | 0 | 0 |
| Google Ads | 3 | 1 | 1 |
| Google Business Profile | 2 | 0 | 0 |
| Organic search | 5 | 1 | 0 |
| Unknown source | 2 | 0 | 0 |
| Total | 13 | 2 | 1 |
The next actions: check the interested Google Ads quote, confirm the organic job's payment status and resolve the two missing sources. Keep failed or unverified contacts on hold.
This small, selected group cannot tell us where to increase the budget. Campaign costs, margins and complete outcomes are missing. The $900 payment is an invented recorded outcome, not proof of extra revenue caused by Gibson.
See the figures behind the plan
What you get
A plan to close the gaps
- Agreed fixes and priorities.
- A person responsible for each action.
- A date to check the result.
Customer contact, when agreed
- Included only when agreed with your business.
- Gibson confirms needs and interest.
- Interested customers connected with your sales team.
Feedback for your marketing team
- Enquiry quality by source.
- Jobs won and paid outcomes.
- Useful evidence to optimise for value.
Review actions and results together at days 30, 60 and 90. The report supports those decisions.
How we get started
- 1. Agree the scopeConfirm the records, systems and follow-up included.
- 2. Check the connectionsTest your tracking, enquiry and job records before starting.
- 3. Agree the actionsDecide priorities, responsibilities and next steps with your business.
- 4. Review progressCheck actions, replies, jobs and payments together.
Setup is checked before the 90 days start. Extra system work is scoped and priced first.
Is this for your business?
This is useful if you want to:
- See which marketing becomes paying work.
- Find where enquiries and quotes get stuck.
- Agree what to fix and who owns it.
- Check whether those changes work.
Already have this covered? You may not need us.
Who does what
- We agree actions and responsibilities with you.
- Gibson contacts customers only when agreed.
- Your team handles quotes, bookings and delivery.
- Your team records jobs and payments.
Your team or agency manages ads and budgets. Extra system work is agreed separately.
Want to check a gap first?
Explore the Blind Marketing chapters, then come back when you want help connecting the pieces.
Before you start
Where do you start?
We look at the enquiries and quotes you already have. Which became jobs? Is anyone still waiting for an answer? What is holding a decision up? We agree which records we can use before the 90 days start, then work with your team on a practical plan for the gaps we find.
Do I need to change my CRM or job system?
We start with the systems you already use. Before you commit, we check what information is available and how we can use it. If a new connection is needed, we explain the work and price it separately.
Do you work with our existing ads and marketing team?
Yes. We share what the records show about enquiry quality, jobs won and paid work by source. Your team can use that information to optimise for value, not just clicks or enquiry counts. They remain in charge of campaigns and budgets. We make clear where information is missing or too limited to judge.
Can Gibson contact customers?
Yes, only when agreed with your business. We agree the customers, method and messages first. Gibson then confirms what they need and connects interested customers with your nominated sales person. Your team handles quotes, bookings and job delivery, and keeps outcomes up to date.
What if our records are incomplete?
We show what is missing rather than fill the gaps with guesses. Sometimes the first job is to improve how enquiries or sales are recorded. We check that before agreeing what the review will cover.
What does it cost?
It depends on the records to be reviewed, the fixes and follow-up process agreed, setup work and any usage costs. We give you a written scope and price before you commit. Any ongoing service is a separate decision after the 90-day check.
Talk about your business
Where do you want to close the gaps?
Tell us where enquiries or quotes are getting stuck.
- Where your enquiries come from.
- Your CRM or job system.
- What you would like to fix.
We confirm fit, scope and price before you commit.
Please do not include your customers' personal information.
Opening the enquiry form. If it does not appear, call Gibson.