Gibson Promotions · Internal worked example

From a brief to an HTML flyer

Albert used Claude to build and refine this flyer in September 2026. This public copy shows the DL layout and its guides, with client names and results withheld. It is proof of the build and review process.

The two-sided DL prototype

Internal prototype. Not approved for print.

The original layout uses a 99 × 210 mm trim size, with 3 mm bleed and a 5 mm safe margin inside the trim. These are this prototype's settings. Confirm the requirements for your own job with your printer.

Front · 99 × 210 mm
gibsonpromotions
Call tracking · Letterbox · Reactivation
For Australian owner-operators

How many calls did you miss last month?

Experience. Evidence. Recovery.

Call tracking helps you see which advertising brings phone enquiries and which calls were missed.

Proof
Client result withheld
Names and figures removed from this public copy.
Proof
Client result withheld
Names and figures removed from this public copy.
How it works
1
A number per channelEach ad, sign and listing gets its own tracking number.
2
Review the call detailsCheck the source, time, duration and call outcome.
3
Compare the responseReview enquiries alongside your own booking records.
QR
PLACEHOLDER
Response areaNo live offer in this prototype. Check the contact details and QR destination before use.
Back · 99 × 210 mm
Client proof
Details withheld in this public copy
Proof

Client proof block 1

Client name withheld
Results removed from this public copy.
Proof

Client proof block 2

Client name withheld
Results removed from this public copy.
Proof

Client proof block 3

Client name withheld
Results removed from this public copy.
Proof

Client proof block 4

Client name withheld
Results removed from this public copy.
What this example shows

An AI-assisted HTML layout developed into a two-sided flyer. Client proof is withheld here so this example stays focused on the build and review process.

Gibson Promotions PTY LTD 43 Moate Ave, Brighton-Le-Sands NSW 2216
1800 950 347 · sales@gibsonpromotions.com.au
gibsonpromotions.com.au · Family-owned Sydney lead engine since 2006

Check the trim, bleed and safe area

The outside blue line marks the bleed edge. The red trim line sits 3 mm inside it. The innermost green line marks the safe area for text, a further 5 mm inside the trim.

Front · guides
gibsonpromotions
Call tracking · Letterbox · Reactivation
For Australian owner-operators

How many calls did you miss last month?

Experience. Evidence. Recovery.

Call tracking helps you see which advertising brings phone enquiries and which calls were missed.

Proof
Client result withheld
Names and figures removed from this public copy.
Proof
Client result withheld
Names and figures removed from this public copy.
How it works
1
A number per channelEach ad, sign and listing gets its own tracking number.
2
Review the call detailsCheck the source, time, duration and call outcome.
3
Compare the responseReview enquiries alongside your own booking records.
QR
PLACEHOLDER
Response areaNo live offer in this prototype. Check the contact details and QR destination before use.
Back · guides
Client proof
Details withheld in this public copy
Proof

Client proof block 1

Client name withheld
Results removed from this public copy.
Proof

Client proof block 2

Client name withheld
Results removed from this public copy.
Proof

Client proof block 3

Client name withheld
Results removed from this public copy.
Proof

Client proof block 4

Client name withheld
Results removed from this public copy.
What this example shows

An AI-assisted HTML layout developed into a two-sided flyer. Client proof is withheld here so this example stays focused on the build and review process.

Gibson Promotions PTY LTD 43 Moate Ave, Brighton-Le-Sands NSW 2216
1800 950 347 · sales@gibsonpromotions.com.au
gibsonpromotions.com.au · Family-owned Sydney lead engine since 2006

What happened in the build

Brief

Albert asked for a prototype flyer using Gibson and an existing visual reference. The original request was made in Claude, not ChatGPT.

Draft

The first version was a two-page A4 landscape HTML flyer. Albert then asked for bleed and printer-style guides, a web adaptation and a DL design specification.

Check

The recorded revisions include second-page overflow and misplaced crop marks in the A4 version. The later DL artifact also needed headline and small-text contrast corrections when prepared for this public copy.

Use

The output was used for internal review and a website prototype. The record does not establish a printed campaign, customer testing or printer approval.

What changed in this public copy

The front and back layout and the guide overlays come from the saved DL artifact. Client names and figures are withheld, the promotional paragraph, process steps and response block are simplified, and the headline and small-text contrast are corrected. This excerpt omits the original document's detailed print recommendations. The typeface is embedded so the HTML can be viewed offline.

The QR block is a placeholder. Before using this as artwork, replace the example content, verify every claim and destination, and arrange the printer's file checks and proof approval.