GIBSON | BLIND MARKETING
Write your audience and channel plan

Choose one business audience and give each contact a purpose.

Business / campaign: __________________________
Prepared by: __________________  Date: __________

Audience: which business types and contact roles matter?
________________________________________________
________________________________________________

Relationship: customer, previous enquiry, subscriber or new prospect?
________________________________________________
________________________________________________

Contact basis: which channels are permitted and who is excluded?
________________________________________________
________________________________________________

Message: what useful information will each channel add?
________________________________________________
________________________________________________

Next step: what should the reader do?
________________________________________________
________________________________________________

Reply owner: who handles the response and updates the plan?
________________________________________________
________________________________________________

Use with the corresponding Gibson educational guide.
Blank worksheet for your own planning.