GIBSON | BLIND MARKETING
Build your campaign calendar

Work backwards from the buying period. Give every activity a date and an owner.

Business / campaign: __________________________
Prepared by: __________________  Date: __________

Buying period: when will the customer need the service?
________________________________________________
________________________________________________

First introduction: when and how will they hear about you?
________________________________________________
________________________________________________

Useful detail: what information will help them decide?
________________________________________________
________________________________________________

Reminder: when would another contact be helpful?
________________________________________________
________________________________________________

Response cover: who handles calls, forms and replies?
________________________________________________
________________________________________________

Review date: when will you assess the response and change the plan?
________________________________________________
________________________________________________

Use with the corresponding Gibson educational guide.
Blank worksheet for your own planning.