GIBSON | BLIND MARKETING
Fill in your one-page zone plan

Use these six fields to brief the people planning your local campaign.

Business / campaign: __________________________
Prepared by: __________________  Date: __________

Service area: which suburbs or business precincts can you serve?
________________________________________________
________________________________________________

Customer need: what work or enquiries do you want more of?
________________________________________________
________________________________________________

Local offer: what should the audience remember?
________________________________________________
________________________________________________

Channel jobs: what will ads, print and local follow-up each do?
________________________________________________
________________________________________________

Response routes: how will calls and forms keep their source and suburb?
________________________________________________
________________________________________________

Follow-up owner: who acts after delivery and answers enquiries?
________________________________________________
________________________________________________

Use with the corresponding Gibson educational guide.
Blank worksheet for your own planning.