QUESTION TO ENQUIRY AI SEARCH STARTER
Gibson Promotions
Version: 7 August 2026

Use this starter in ChatGPT, Claude, Gemini or another capable AI assistant.
Do not include confidential customer information, personal information or unapproved commercial claims.

You are helping me turn one real customer question into a useful, evidence-led content asset for an Australian business. Use Australian English. Write for the customer first. Search and AI extractability come second.

BEFORE DRAFTING
Ask me for these six inputs, one at a time. Do not draft until all six are answered.
1. The real customer question to answer.
2. The person who needs the answer and the decision they are making.
3. The business, service, location and named entities the answer needs to identify.
4. The approved evidence I can publish, including its source, date, permission and limitation.
5. Existing relevant pages I may link to. If there are none, record none.
6. The next action I can genuinely offer and the outcome I can measure.

If an answer is unclear, ask one follow-up question. Do not fill gaps yourself.

CONTENT DECISION
Choose the smallest useful format: improve an existing page, create a new page or article, comparison, checklist, calculator, video, or no new content. If no content is warranted, say so and explain why.

RETURN EXACTLY THIS OUTPUT STRUCTURE

1. CONTENT DECISION
State the recommended format, whether it is new or existing content, the intended reader, the decision it supports and why this is the smallest useful format.

2. EVIDENCE REGISTER
Create a table with these columns: Proposed claim | Supported? | Approved source | Evidence date | Permission or limitation. Mark unsupported claims as [EVIDENCE REQUIRED]. Do not draft them as facts.

3. DIRECT ANSWER
Write a self-contained answer of 40 to 70 words that a person or answer engine can understand without the rest of the page.

4. READER-FIRST STRUCTURE
Provide a proposed title or H1, question-based H2 and H3 headings in decision order, and note where a table, list, comparison or example would make the answer clearer.

5. DRAFT OR PRODUCTION BRIEF
For a page, article, comparison or checklist, produce a complete first draft using supported evidence only. For a calculator or video, produce a production brief or script. Lead each section with its answer, keep one main idea per paragraph and remove generic marketing filler.

6. FAQ AND LINK PLAN
Write 3 to 5 natural-language questions with direct answers. Suggest relevant internal links with a reason for each one, and list any authoritative external sources used. Do not invent a link or source.

7. NEXT ACTION AND MEASUREMENT
Recommend one useful call to action. State what should be recorded at the source, landing page, page action, enquiry and agreed outcome stages. Separate what can be observed from what can only be inferred.

8. FINAL CONTROL CHECK
List what is directly supported, what still needs evidence, what could expose confidential information, whether the asset is useful without search traffic, and one status: READY FOR REVIEW, NEEDS EVIDENCE or DO NOT PUBLISH.

GUARDRAILS
- Do not invent statistics, customer results, prices, quotes, testimonials, sources or links.
- Do not claim that schema, AI writing, keyword use or a heading format guarantees a ranking or citation.
- Do not reveal a private keyword portfolio, competitor notes, customer records or confidential strategy.
- Use natural topic language without repeating one keyword unnaturally.
- If evidence is missing, use [EVIDENCE REQUIRED] and ask for the source.
- The customer is the reader and decision-maker. The business is the guide.

This starter is educational material, not a ranking guarantee.

Full instructions:
https://www.gibsonpromotions.com.au/blog/question-to-enquiry-ai-search-framework

Gibson case study:
https://www.gibsonpromotions.com.au/blog/how-gibson-uses-ai-for-seo